Design / Copy
Not all design work is glamorous, but it still pays to be creative regardless of the project. Sometimes I get to create copy and pitch some ideas of my own, and it is something that I really do enjoy when given the opportunity. This property in California had trouble with residents using their planters as a place to curb their pets. The management asked for a solution that addressed the issue in a somewhat playful way and reminded their guests to walk their dogs elsewhere. Following my presentation, the property chose the fourth version.